
STIHL Celebrates Unsung Heroes with Its New Campaign
STIHL, a leading power equipment manufacturer, launches its "Made for America" ad campaign, aiming to honor the everyday heroes who shape and protect our natural landscapes. With nearly a century of experience, STIHL has continued its legacy by providing dependable tools to hardworking professionals such as smokejumpers, ranchers, and construction workers, who often go unrecognized despite their vital contributions.
Connecting Tools to Tough Tasks
The campaign features impactful 60- and 30-second broadcasts that showcase the commitment of these remarkable individuals. One of the campaign's highlights includes wildland firefighter Darrell Sales from San Jose, California, who emphasizes the importance of reliable tools in challenging situations. His insight reflects a common sentiment among professionals who rely on equipment that meets the demands of their jobs. "We use STIHL products because they're dependable," he asserts, showcasing their pivotal role in emergency scenarios.
Partnerships That Make a Difference
In conjunction with this campaign, STIHL is committed to giving back. The company has partnered with Team Rubicon, donating $50,000 in tools and funding to assist in disaster response and wildfire recovery. This partnership exemplifies STIHL's dedication not only to creating powerful tools but also to empowering those on the front lines of service to the community and environment.
Appreciating the Everyday Work
As Eric Bjorling, the Vice President of Marketing for STIHL Inc. notes, "Since day one, STIHL has built tools for those who dedicate their lives to the land – not for recognition, but out of purpose." This campaign resonates with home service businesses by drawing attention to the spirit of resilience and commitment that underpins their work and the importance of dependable tools in their daily operations.
Take Action and Join the Movement
As the "Made for America" campaign rolls out, it's a great opportunity for professionals in the home service sector to reflect on the tools they rely on in their work. By choosing dependable equipment like that offered by STIHL, professionals not only enhance their own productivity but also honor the spirit of service that this campaign celebrates.
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